This week’s Heroes & Villains

Here’s the first of our weekly run-down of winners and losers in a big headlining – and money-losing – week for The Guardian:

Heroes

  1. Vice, Shane Smith’s hyperactive millennial media group is launching a women’s site, Broadly. Was going to be called Broad…
  2. The Guardian, CNN, the Financial Times, and Reuters in ad-sales deal to compete with Facebook, Google et al. Is News Heroes-page-001Corp/Fox about to do the same?
  3. AutoTrader is worth £2.5bn after its UK IPO – twice the pro rata price The Guardian got for its 50.1% just 15 months ago. Newspaper beaten by private equity.
  4. Politico is to be launched in Europe by Axel Springer in print and digital, with 40 journalists. Real new-style competition for UK quality newspapers/sites?
  5. The Guardian: Cath Viner, who is the new Editor (elected by 53% of staff), says: “We urgently need to reach young readers, who are already into platforms we’ve never even heard of. We’ll find them where they are, not where we want them to be”

Villains

  1. UK Online newspapers: The latest (erratic) scores show just how weak most really are, and are fooling themselves with the online equivalent of bulk copy sales. Except The Guardian and Mail Online.
  2. Martin Sorrell, boss of marketing giant WPP does not believe in thinking about a successor. That’s the trouble with power. WPP’s new chairman may have other ideas

**Nominations for Heroes & Villains please, to: colin@flashesandflames.com **

Heroes & Villains
Just see what you’ve done

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